The Cave Cone
I scream , you scream, let’s be honest... We ALL scream for ice cream. When I got the chance to pick any brand, I knew I wanted to do something I was truly passionate about. So, I chose ice cream.
Cave Cone was founded back in 1975, and has been a staple to the Fort Worth, Texas, area for all that time. That is, if it were real. This is another fictional company where I dreamed up this retro brand that wanted a refresh to reach a younger, new generation. Cave Cone got an overhaul on their brand.
This new branding included shelf products, work attire, murals inside select locations, and of course, a new social media presence. With the use of Sherbet the yeti, iconic colors, and texture Cave Cone was revamped while still keeping it retro and recognizable.
The colors were created with the ice cream shop in mind.
The Rollout
After the creation of the original redesign, I was able to create other pieces that would support the new branding.
Packaging
I designed new elements that could be used for Cave Cone's packaged goods.
I designed new elements that could be used for Cave Cone's packaged goods.
Social Presence
I extended a cohesive brand throughout their social media to make a recognizable and trustworthy brand. By utilizing previous customer's photos, the social media presence ensured that although the look has changed the memories never will.
I extended a cohesive brand throughout their social media to make a recognizable and trustworthy brand. By utilizing previous customer's photos, the social media presence ensured that although the look has changed the memories never will.
Inside Cave Cone
Finally, I was able to design that would make the location recognizable and Instagram-able through the creation of a mural on the inside of Cave Cone's primary location.
Finally, I was able to design that would make the location recognizable and Instagram-able through the creation of a mural on the inside of Cave Cone's primary location.
Cave Cone is a fictional brand created for the completion of a class.